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| Tuesday, December 5, 2006 |
| AdSense Help Forum in French |
Source : Adsense Inside
Parlez-vous français? If so, head over to the new AdSense Help Forum for French-speaking publishers: Forum d'Aide AdSense. In the forum, you can share your AdSense knowledge, ask troubleshooting questions, and discuss a wide range of AdSense topics with other publishers. A Google representative nicknamed 'AdSensePro' will also occasionally read and respond to your posts.
If you don't speak French, don't worry -- the AdSense Help Forum is also available in Chinese, English, German, Japanese, and Portuguese.
Posted by Arlene Lee - AdSense Publisher SupportLabels: Adsense Inside |
posted by Auslander @ 10:29 PM  |
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| Saturday, December 2, 2006 |
| Your search engine, your way |
Source : Adsense Inside
We've heard it time and time again: as publishers, you want to give your users a relevant search experience on your websites. You want the power of Google search, and you want to make it your own. And then, of course, you want to make money from this search engine, not spend time and money building it. Well, here's news you can use -- now you can do all this with Google's Custom Search Engine (CSE).
With CSE, you can create a highly customized and (free) tailored search experience for your users that reflects your knowledge and expertise. You place this search engine on your site and, if you've got an AdSense for search account, you can link your CSE to it and make money from the resulting traffic. In a few simple steps you can create a CSE that looks and feels like your own, prioritizes or restricts content based on what you specify, as well as open your search engine index to trusted members of your community so they can contribute to its comprehensiveness and relevance.
Here's an example from Macworld. In the first screenshot, you'll notice a search box in the upper righthand corner of the page. After performing a search with the query [macbook], the search results page shown in the second screenshot appears. The search results are integrated smoothly with the site layout and the Macworld publisher earns revenue from clicks on the ads in the "Ads By Google" section.
It's easy to build a CSE -- no Ph.D. in computer science required. Here's how it works:
1. Visit http://www.google.com/coop/cse/ and select the websites you'd like to include in your search index.
2. Then choose to restrict search results to include only those pages and sites, or you can give those pages and sites higher priority and ranking within the larger Google index when people search on your search engine.
3. From the CSE site, you can generate the code to place on your site and make the search engine, through an IFRAME, look and feel like your own. If you choose, you can easily link to your current AdSense account so you have a centralized place to manage your Google AdSense relationships.
4. Last but certainly not least, you can invite members of your community to contribute to you search engine index, in real time. Simply enter email addresses of people you'd like to contribute and an invitation along with Google Marker will be sent to your invitees.
You can check out a few more CSEs in action by visiting our featured examples page. You'll see some created by industry experts, bloggers, educators and techies. We're continuing to add customization and advanced features to the CSE too. We hope you'll try it out and let us know what you think.
Posted by Jennifer Hyman - CSE Product Marketing ManagerLabels: Adsense Inside |
| posted by Auslander @ 10:22 PM |
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| Wednesday, November 22, 2006 |
| Google Adsense : The missing link |
Even if your site is well-designed, with colors that look great and ad formats that your users respond well to, you still might hear a nagging voice inside your head that says, "There must be more I can do!" If this sounds familiar, then we've got a cure -- link units work wonders when you're looking for additional ways to give your AdSense performance a pick-me-up. They offer your users fresh, new content and can be customized and tracked just like standard text ads.
If the voice in your head is still there, it's likely asking, "Where should I place link units on my pages?" Here are some ideas to get the ball rolling:
1. Above or below a navigation menu or site search box -- but remember to keep your link units distinct
2. Above the fold, at the beginning of pages with more focused content where people may be seeking specific information (article pages, category-level pages)
3. In prime spots as designated by our heat map
Looking for more ideas? Our link unit example page might help.
Link units proved to be the missing link for several of our publishers- you might remember reading about how Engineeringtalk, Ask The Builder, and PCFreunde saw their AdSense earnings soar after adding link units to their pages.
With 12 different sizes, you're bound to find a size that fits snugly into those "hard to reach" areas of your site.
Source : posted by Christine Lee - AdSense Product MarketingLabels: Adsense Inside |
| posted by Auslander @ 8:46 PM |
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